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Textbook delivery by drone in Australia?

Or is it just marketing?  I have a hard time seeing how this works financially...

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As countries around the world gradually lift regulations on the use of commercial drones, a new startup called Flirtey hopes to turn Australia into a worldwide industry leader for the use of UAVs (unmanned aerial vehicles) in e-commerce deliveries. Flirtey plans to launch commercial drone delivery of textbooks purchased from Zookal for domestic customers in 2014 before expanding to the U.S. in 2015. The startup says this marks the first use of fully automated commercial zones for package delivery in the world.

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  • MR60

    Let's deliver lingerie and sextoys by drones instead of textbooks, seriously ...

  • wonder what's to stop someone wandering over and taking the copter for a walk, since there is no camera as stated in video, and gps spoofing is as simple as some aluminium foil. 

  • I'd love to see Zookal deliver some of my neuroscience or engineering text books... most over 1200 pages and a few kigs... :P

  • at least the chick on the webpage is a looker

  • Why do they bother with books, when theres more money in big tvs, by multicopter.

    Everybody has experienced $50+ delivery fees for big tvs. Given most books are worth less than $50 its pretty obvious where the money is, especially since everybody is buying big tvs but not everybody can or does read.

  • Maybe they will drop the books from height, instead of landing the quads? I hope so.....

  • Yeah, this is wrong. 

  • I'd like to see how far they can fly a text book on a drone... return... with current tech I daresay that it'd be limited to 'down the street' delivery radius... that seriously limits your customer base... 

  • Yeah, this won't exist.

  • This is all wrong. Textbooks? Seriously? 

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